Welcome
Trucks are on our roads every day; in cities, on motorways, on bridges and in tunnels. They pass people waiting at bus stops, shopping centres and queues of standing traffic.
In short they are everywhere, and, with two side panels and a back, this makes three large chunks of very useable media real estate.
Multiply this across a fleet and you have the potential to give a brand massive exposure.
What is Traxx?
Traxx™ is an internationally patented framing system designed to make changing van, truck or trailer graphics easy and quick. Run multiple campaigns a year with the minimum of fuss or expense and with very little down time for the vehicle. Traxx™ enables every journey to become a communication opportunity.
Why use Traxx?
- 170 times faster to change than traditional vinyl application
- 15 minutes to change a campaign on a trailer, only 5 on a city truck
- Rain or shine, our system is not weather dependent
- No fuss, no mess
- Re-use banners as often as you like
- Already used by some of the world's most respected brands
CHANGE GRAPHICS EASILY WITH TRAXX
15 minutes is all it takes to switch from one campaign to another. Don't believe us? Watch our video and see for yourself...
FOR HAULIERS
You have invested in your fleet, your staff and your business. You are running your vehicles everywhere. You may have traditional vinyl graphics on the sides of your trucks but are you maximising the media potential of your fleet?
Every journey is an opportunity with the Traxx™ framing system. You can turn your truck into a moving billboard for your clients, giving you the ability to generate more income from a vehicle that you already own. Why not offer your space to brand managers or media buyers, increasing the profitability of every journey for everybody involved? If the audience fits, it's a win win situation.
FOR BRAND MANAGERS
You own or manage a brand, possibly both. You are looking for ways to make your budget reach further and to give your brand maximum exposure.
The Traxx™ framing system allows every journey that your trucks, vans or trailers make to become an advertising opportunity. Run multiple campaigns, seasonal campaigns, product launches and offers as often as you wish without any media cost because you already own the space.
Using the Traxx™ framing system is the most cost effective way of increasing the value of every journey. Our sister company, TruckMedia™, has all the critical information and accountability tools you need to manage your space and your campaigns, all available to you within a production-only budget.
FOR MEDIA BUYERS
You are a media planner, buyer or specialist, managing your client's advertising budget. You are always investigating innovative ways to extend the reach of your client's spend to give maximum return on their investment. Media on trucks is unique in the communication potential it offers, complimenting Outdoor, TV, the web, radio and printed publications.
First, think of a Traxx™ enabled truck as a High-Definition billboard. Then, consider the audience that a truck on a particular journey reaches. Whilst your first reaction may be to discount truck advertising as an inexact science, we are confident that our sister company, TruckMedia™, can source the data you need, helping you to justify this opportunity, providing you with critical information at the planning stage and robust post-campaign analysis. Put simply, all the support you require to deliver a successful campaign.
With custom built diagnostic tools, OOH software and specialist consultancy, TruckMedia™ can provide everything needed to ensure client approval plus monitor the results of their spend.
BECOME A
TRAXX PARTNER
BECOME A
TRAXX PRODUCT PARTNER
We are proud to be fully functional with Traxx™ partners in 19 countries around the world, working with some of the industry's most respected names. Throughout 2011, we are actively seeking to grow our partner network; if you are interested in joining our revolution please contact us!
BECOME A
TruckMedia™ Partner
When the technology barriers have been removed, new media opportunities are created. Every Traxx™ partner relies on media consultancy to build and justify sales arguments for its brand clients using fleet advertising. Vital media real-estate is being created that is available, and in demand, for third party brokerage. Our sister company, TruckMedia™, is looking for local media companies to become part of our global consulting network and to broker the spaces created. The possibilities are endless.
