Michelin
December 2008
Michelin's latest creative is for an Energy Saver Tyre.
The campaign is being promoted nationwide on a fleet of 45 vehicles and runs in conjunction with other outdoor media channels including 6 sheets, 48 sheets and Petrol Nozzles so it's easy to see the complete integration of media that Michelin and media agency Mediaedge CIA required.
Jonathan Bramley of TMA worked hard on this campaign with both parties to ensure the truck media platform integrated well as part of the media mix and delivered the desired audience exposure.