New Look re-visits frame
March 2008
After initially instructing another frame provider to enable 30 trucks with frame at the end of 2007, New Look, the leading UK fast fashion retailer, has awarded the Truck Media Alliance a contract to remove the competitors system, re-install the Traxx system and provide 5 campaign changes per year. Allan Hamilton of SSDM said "We thought that we had lost the opportunity to work with New Look when they gave the work to somebody else last year, but the TMA proposition made absolute sense and gave New Look the comfort and security they needed to overcome their bad experience".