Culina
The UK launch client in 2004. They have helped the Traxx™ team test and develop the latest generation of the system. Mϋller's logistics company, Culina, took the decision to convert their fleet into a media platform to capitalise on the medium in a number of different ways. This move provided Mϋller with an extension to their successful campaigns, including:
- Mϋller Vitality,
- Mϋller Corners,
- Mϋller Healthy Balance,
- Mϋller Light,
- Lead a Mϋller Life.
Culina also provides their fleet to trade clients including: 'GU', 'Delamere', 'Kerry Gold' and 'So Good'.