Marks & Spencer
When M&S unveiled their 'Behind The Label' campaign, the truck fleet played a core strategic role in conveying a variety of social responsibility messages to the general public. The campaign was used by M&S in conjunction with a variety of other media coordinated by Walker Media and Posterscope. The success of the 96-sheet truck campaign has resulted in M&S converting the remainder of their 250+ fleet into a mobile media platform to be used on an ongoing basis.