Michelin
Tyre manufacturer Michelin approached Carmelion towards the end of 2006 to assess the value of converting their truck fleet into a dynamic media platform.
A full audit of the fleet was carried out and a media cost comparison against other traditional media was performed. It was decided that the fleet would be a cost effective way of strengthening the Michelin brand and getting the message across to Michelin's target market.
The final decision was to implement the framing infrastructure across the entire fleet. The results speak for themselves.