Sainsbury's
To coincide with Sainsbury's corporate rebrand in 2005, the home delivery fleet was enabled with the Traxx™ system to play an important role in Sainsbury's communication strategy for the expanding online proposition. Having established various on-line specific messages nationally, the company uses the platform to explore other opportunities from within the business. Today 990 vehicles have the Traxx™ system and there have been 5 campaign changes.